I would not like to be Microsoft(MSFT) tonight. After investing heavily in Facebook, Mr. Softie will have to “face” the fact that Google’s(GOOG) new social networking API will be a strong competitor for Facebook’s platform.
Now I don’t know squat about APIs, but I do know that anything that makes it easier for a developer to repurpose his content (or use the same widget) over several social networks will be a success. And by taking in social networks like Hi5 and Xing, Google goes global. I read all this at Gigaom, the website of a man I truly respect. I wish he had less concern for breaking this news and more for analyzing it, because he certainly would have done a better job of judging the impact of Google’s release on Facebook than I will.
I have only long experience on my side. This tells me: If something works in more than one place, it will be more useful.
From Om’s post, I see that this is useful for the developer. But let’s say I already have provided Slide or RockYou with whatever they need from me for their Facebook app. Does that mean I already have populated that app in Plaxo, LinkedIn and Xing? For me, the use, that’s a huge time saving. One thing I already hate about being on multiple social networks is having to GO THERE and respond to things. If the same widget did it everywhere, I’d have more time for dogs, yoga, and helping entrepreneurs get going.
Oh, and Google hit 700 today. Even my dog knows this was the reason.